LONDON AVIATION MUSEUM
DESCRIPTION
London Aviation Museum is a digital transformation project developed for the 427 (London) Wing, Royal Canadian Air Force Association, aimed at preserving and sharing the rich aviation history of London, Ontario. With the physical museum currently closed for restoration, the project reimagines the experience as an accessible and engaging online platform.
The project focuses on designing a digital museum that educates visitors on key historical events, preserves wartime stories, and commemorates local RCAF servicemen. In addition to the website, a marketing and awareness campaign was created to reconnect the community with the museum and expand its reach through digital channels.
Developed by a group of six students, the project delivers a cohesive visual system, digital experience, and campaign assets that bridge historical storytelling with modern design, ensuring the museum’s legacy remains accessible and meaningful for future generations.
ROLE
Graphic Designer
DELIVERABLES
Website Design & Development, UI/UX & Information Architecture, Digital Museum Experience Design, Interactive Components & Animations, CMS & API Integration, Blog & Events System, Commemorative Content Structure, Branding & Visual Direction, Marketing & Awareness Campaign Strategy, Social Media Campaign Assets, Motion Graphics & Video Content, Responsive Web Experience.
GOALS
1. Design a visually driven digital museum experience that communicates London’s aviation history through strong layout, hierarchy and storytelling.
2. Translate complex historical content into clear and engaging visual narratives, improving accessibility and understanding for a broad audience.
3. Establish a cohesive brand identity and visual language that reflects the museum’s historical significance while integrating modern design principles across all touchpoints.
4. Design visual assets for a strategic marketing and awareness campaign, aimed at engaging a wide audience, particularly younger generations, and strengthening emotional connection to the museum’s legacy.
5. Create a consistent and responsive visual system, ensuring usability, accessibility and brand integrity across all devices in a mobile first experience.
CHALLENGES
1. Managing a large volume of historical content with little existing structure, creating the challenge of organizing information in a way that is both comprehensive and easy to navigate without overwhelming users.
2. Working with incomplete and inconsistent data, making it difficult to build a cohesive content system and maintain continuity across different sections of the website.
3. Balancing historical sensitivity with modern design, where the experience must remain respectful and commemorative while avoiding a visually heavy or outdated presentation.
4. Designing for a broad audience, particularly younger users, requiring simplification of complex information without losing historical depth and meaning.
5. Translating a physical museum experience into a digital environment, where the absence of real artifacts demands stronger visual storytelling to maintain engagement and emotional connection.
Detail Shots
LEARNINGS
1. Gained a deeper understanding of how to combine visual design and content to effectively communicate historical value through storytelling.
2. Learned how to develop a visual identity that aligns with historical context while maintaining clarity and modern usability.
3. Improved the ability to manage and structure large volumes of content, ensuring information remains organized and accessible.
4. Strengthened design decision making through continuous feedback, refining layouts and visual direction based on team collaboration.
5. Developed a stronger sense of visual balance, while also gaining foundational knowledge of London’s aviation history to support more informed design decisions.
RESULTS
1. Delivered a complete set of high fidelity wireframes and detailed UI designs, establishing a strong visual foundation for the digital museum experience.
2. Developed a cohesive brand identity and visual system that reflects the museum’s historical significance while maintaining a modern and engaging aesthetic across all platforms.
3. Designed a wide range of visual assets for the marketing and awareness campaign, including social media content and promotional materials to support audience engagement.
4. Created clear and visually structured layouts that effectively communicate complex historical content, improving readability and user understanding.
5. Received positive feedback from both the client and project stakeholders, validating the effectiveness of the visual direction, branding, and overall campaign approach.
