INDUSTRY NIGHT
DESCRIPTION
Fanshawe Industry Night is an annual showcase celebrating the creativity and achievements of students in Interactive Media Design (IDP) and User Experience Design (UED). The event highlights major client projects, personal portfolios, and serves as a bridge connecting students with industry professionals.
For this event, group of 4 or 5 students have designed and developed an interactive website, video promotion that captures the spirit of the celebration. The visual direction follows Fanshawe’s bold brand palette—red, black, white, and grey—while incorporating modern interactive elements that reflect the innovative and creative nature of the program.
ROLE
Web Developer, Graphic Designer
DELIVERABLES
Website Design & Development, Visual Direction & UI Layout, Interactive Components & Animations, Branding Integration, Project Showcase Structure & Navigation Design, Portfolio Highlight Sections, Responsive Web Experience, Event Video Design & Motion Assets.
GOALS
1. Create an interactive website that captures the energy and celebration of the annual Industry Night event.
2. Showcase student projects and portfolios in a clear, engaging, and visually dynamic way.
3. Integrate Fanshawe’s bold brand colors into a modern, polished visual direction.
4. Develop smooth interactive elements and animations that reflect the creativity of IDP students.
5. Provide an accessible, responsive platform that supports industry engagement and enhances the event experience.
CHALLENGES
1. Redesigning the event website was challenging because Industry Night is an annual showcase, meaning each year requires a completely new visual direction that cannot overlap with previous student teams.
2. Balancing Fanshawe’s strong brand identity with a fresh, modern creative approach required careful consideration to avoid repetition while still respecting the official color palette and design standards.
3. Developing interactive components that felt innovative yet functional presented difficulties, especially in ensuring smooth performance across different devices.
4. Structuring the project and portfolio showcase in a way that supports both clarity and creativity demanded a thoughtful layout and content strategy.
5. Maintaining consistency across UI design, motion graphics, and promotional materials while working within a limited timeframe posed significant workflow and organization challenges.
Detail Shots
LEARNINGS
1. Learned how to redesign an annual event website by creating a fresh visual direction that stands apart from previous years while still respecting Fanshawe’s brand identity.
2. Learned to develop clear, user-focused layouts that effectively showcase student projects and portfolios in an engaging way.
3. Learned to implement interactive components and smooth animations that enhance the browsing experience without compromising performance.
4. Learned how to maintain consistency across UI, motion graphics, and promotional assets while working collaboratively under time constraints.
RESULTS
1. Delivered a refreshed event website featuring a modern visual direction that aligns with Fanshawe’s brand while feeling new and distinct from previous years.
2. Created an engaging showcase experience that highlights student talent through clear layouts, interactive elements, and smooth animation flow.
3. Developed a cohesive set of UI components, video assets, and promotional materials that elevate the overall look and feel of the event.
4. Provided a responsive and accessible platform that enhances industry engagement and presents students’ work in a professional, compelling way.
5. Our team achieved First Runner-Up in the Industry Night competition, recognizing the project’s creativity and execution.
